Wednesday, May 4, 2011

Working Wednesday: Commuting Patterns

The U.S. Census collects data that shows how far people travel to work. Likewise they use the same data to show patterns of travel to work between cities, counties, and so forth. The 2010 census is no different than other census and has collected this data for public information.

This data is very important in my field. It helps county commissioners and other public officials; economic developers; human resource managers and employers; Chambers of Commerce; Port Authorities and Community Improvement Corporations plan and implement business retention and
opportunities in their communities. It also helps consultants as they work on recommendations where
a business may want to expand to a new city.

A personnel director will want to recruit for an open position, spending budget and time in the towns/cities where most people live and travel to the business's city, according to the data information.
A rural town that is trying to attract a new company, can show people from a wide distance are willing to travel to work by using these statistics.

Think about your business cluster. How can commuting pattern information help your company improve it's performance? What about Recruiting? Does the commuting pattern affect start/end time? How about sales - when will be your peak hours? Who will then be your customer? Have you added cost of travel (not only gas, wear and tear of car, but also loss of quality time) as part of your recruiting pitch to work locally?

For commuting patterns with the U.S Census, see: http://lehdmap.did.census.gov/

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